What makes a great interim marketing director?
From developing new marketing strategies to managing campaigns, the role of an interim marketing director encompasses many responsibilities. For this reason, a great marketing director is organised, reliable and able to think both flexibly and creatively.
Since interim marketing directors will need to join a business at short notice, they’ll require plenty of experience and a knowledgeable approach. After taking the time to really get to understand the business and their marketing goals, the director will be tasked with analysing which marketing activities are working and which are not. Through strong communication and leadership skills, a great marketing director will work with various departments to lead and deliver a successful strategy.