What makes a great Digital Director?
Consumer businesses are increasingly required to have real-time visibility of data and use it to generate insights that will help develop the best possible customer proposition.
It may sound obvious but a great Digital Director must be brilliant at generating that data and using it in a way that delivers value to the business and its customers.
They should have the ability to look beyond the next 12 months to what the consumer landscape is going to be like three or even five years ahead.
At the same time, they should be able to respond quickly to short-term trading signals, working in partnership with the marketing team to optimise sales and profitability through digital innovation.
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